October 21 - 23, 2026
2027 Tickets
Now on Sale.
Join the senior brand leaders, CMO's, and operators building what lasts.
October 6 - 8, 2027
Banff, Alberta, Canada
VIEW TICKET OPTIONSOctober 6 - 8, 2027
Banff, Alberta, Canada
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Bring the
whole crew
$799 USD a pass, no minimums. Buy as many as your team needs.
GET PASSES FOR YOUR TEAMAttend The Gathering 2027
2027 Early Pricing
$799
All-Access Pass
Over 70% off your pass to The Gathering 2027.
$2,899 will be the final full price before October 6–8, 2027. Lock in All-Access at $799 while it lasts.
Claim your $799 passPinnacle Pass
For executives who want unrestricted access to the full festival.
$7,999
Limited availability for 2027
Includes VIP+ :
- 3 nights on the Fairmont Gold Floor, with breakfast, snacks.
- Priority seating & backstage lounge access
- Invitation to Brand Legends Dinner & off-program moments
- Concierge-level support
All Access Pass
For operators focused on content and connections.
$799
70% off · Early 2027 pricing
Includes:
- Sessions Wednesday–Friday
- 2 Inner Sanctum Sessions
- Complimentary lunches (Thursday & Friday)
- Lodging not included — Discount codes provided post-purchase.
VIP Pass
For senior leaders who want premium programming, priority entry, elevated experiences and hotels included.
$3,499
Includes 3 nights at the Fairmont Banff Springs
Includes:
- Includes 3 nights at the Fairmont Banff Springs.
- Full festival access
- Priority sessions
- VIP experiences
- Inner Circle programming
VIP Pass
For senior leaders who want premium programming, priority entry and hotels included.
$3,499
Includes 3 nights at the Fairmont Banff Springs
Includes All Access+ :
- 3 nights at the Fairmont Banff Springs.
- Priority VIP Seating (all rooms)
- 1 pass to The Gathering Awards Gala
- VIP Email Concierge
Trusted by a community of brands building what’s next.
Compare The Gathering 2027 Passes
Admission to festival sessions Thursday - Friday
Admission to Masterclass Panel Sessions - Wednesday
2 complimentary lunches (Thursday & Friday)
2 Inner Sanctum Sessions
1 Additional Inner Sanctum
3 nights accomodations at The Banff Springs Hotel
VIP Concierge Email Service
Priority VIP Seating for all stages
Priority access to Supper Clubs
1 Pass to The Gathering Awards Gala
Guaranteed Fairmont Gold Floor Room (Provided breakfast, snacks, executive lounge, bar service)
Limited Edition Merchandise (Swag Bags)
Behind the Screen Backstage Access & VIP Seating
Personal Concierge
Transportation ( pickup & drop off from YYC
Pinnacle Pass
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All-Access Pass
VIP Pass
Compare The Gathering 2026 Passes
Pinacle Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
- Guaranteed Fairmont Gold Floor Room (Providedbreakfast, snacks, executive lounge, bar service
- Limited Edition Merchandise (Swag Bags)
- Behind the Screen Backstage Access & VIP Seating
- Personal Concierge
- Access to creator program events & parties
- Pinnacle Dinner
- Golden hour experience (Thursday)
- Fast pass
- Front of the line access
- Transportation ( pickup & drop off from YYC
All-Access Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
VIP PASS
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
Want to Participate at The Gathering 2027?
Student Pass
Discounted access for students to learn, connect,
and experience The Gathering.
What do I get out of attending?
Walk away with a clearer strategy, a stronger network, and the confidence to build brands that outlast campaigns.
Can I transfer my ticket?
Yes. Tickets are transferable — you can change the name on your pass if needed. Please notify us in advance so we can assist with the transfer process. Gatekeeper@thegatheringfestival.com.
What is the refund policy?
We get it — plans change. Passes are fully transferable, and many of our attendees treat The Gathering as a professional development investment they can hand off to a teammate if needed. You can transfer your event pass yourself in the Pheedloop Attendee Portal.
That said, passes are non-refundable and cannot be deferred to a future event.
If your timing shifts, reach out to us directly at Gatekeeper@thegatheringfestival.com and we'll work with you to find the best path forward.
Is lodging included with my ticket?
- All Access Pass & Creator Passes: Lodging is not included. 2027 hotel details and attendee rates are coming soon.
- VIP & Pinnacle Passes: Lodging is included as part of your package, with reserved rooms at The Fairmont Banff Springs.
Do you offer non-profit rates?
- Yes. We believe in the work that non-profit organizations do, and we want to make space for the right people in the room — regardless of budget constraints.
Non-profit pricing is available on a case-by-case basis. Reach out to our team directly and we'll work with you to find something that makes sense.
Call or Text Garrett (587)-227-7772
📩 community@thegatheringfestival.com
Can I expense this?
Yes — The Gathering is designed for professional development, strategic learning, and leadership growth. Many attendees expense their passes as a business development or team training cost. (This is general guidance — check with your finance team.)
Are meals included?
Some food experiences are included depending on the pass:
- All Access Pass: Includes lunches on Thursday & Friday.
- VIP & Pinnacle: Include additional curated experiences which may involve meals and exclusive dining moments or parties.
(Exact meals may vary by pass — see details in the pass descriptions.)
What happens if I can’t attend?
- You can transfer your ticket to someone else (see above).
- You cannot receive a refund.
- You may be eligible for a credit equal to your ticket value to use toward a future Gathering experience, valid for one year from the date issued
Still have a question? Visit our full FAQ or contact the team (gatekeeper@thegatheringfestival.com or Call or Text Garrett (587)-227-7772) — we’re happy to help you get ready for The Gathering 2027.
What are the event dates?
- The programming runs from October 6th at 12:00 PM to October 8th at 4:00 PM. We highly reccomend you come a day early and leave a day late.
Lead the Way · The Gathering 2027
What are you building to last?
You started it. Now make it last. October 6–8, 2027 · Fairmont Banff Springs, Banff.
Brand Legacy
Every brand that lasts was built by someone who stayed.
Brand Excellence
Excellence is what you still do on the hardest day.
Brand Leadership
Hold the direction. Keep your people. Make the hard call.
Culture Shifts
Culture keeps moving. Know what changes and what never should.