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Agenda

Build the future of your brand in three powerhouse days.

Join 1,800+ leaders for 4 stages, 65+ speakers, and 80+ sessions packed with strategy, connection, and career-shaping conversations.

Plan your experience: workshops, keynotes, and festival-style events that ignite ideas and build lasting connections.

What to expect

Get a glimpse of the sessions and experiences that will elevate your business strategy, leadership, and branding approach.

Wednesday Sessions

Wednesday Panels

Relaxed, yet insightful panel and fireside sessions hosted on Wednesday. Ease into the Festival with casual (yet impactful) conversations in the company of peers.

Day 1

Welcome Reception & Kick Off Party

Registration

Join us for our Welcome Reception at the heart of the Fairmont—the Rundle Lounge. This is your opportunity to mingle with other guests, enjoy spirits and libations, and kick off The Gathering in style.

Day 1

The Gathering Festival

The Gathering Festival

Enjoy two days of valuable stage content including keynotes, masterclasses and workshops at the Fairmont Conference Centre, featuring successful brand leaders sharing insights and case studies. Learn how to build a winning playbook to make a mark with your brand.

Days 2–3

Inner Sanctums

Inner Sanctums

Intimate, off-the-record conversations with some of the world’s biggest brand leaders where any question is welcome.

Days 2–3

Supper Clubs

Supper Clubs

Unique and intimate experiences in settings that inspire openness, camaraderie and conversation.

Days 1–2

Speed Networking

Speed Networking

Non-stuffy networking to match with new business opportunities and create meaningful relationships over shared interests and passions.

Days 2–3

Legends Dinner

Legends Dinner

Our most valued speakers and sponsors are invited for an exclusive and invite only  dinner in the sky. Ascend the mountain by gondola to a breathtaking venue where you can connect, share insights, and enjoy a meal together above the majestic scenery of the Canadian Rockies.

Day 1

The Gathering Awards Gala

The Gathering Awards Gala

Celebrate excellence at our awards gala featuring two prestigious programs—the Effie Awards and the Brand Hall of Fame. We’ll honour this year’s Effie Awards Canada winners, recognizing the most effective marketing campaigns that drove real business results, followed by the second annual Brand Hall of Fame induction, celebrating the brands that have made a significant mark on our industry.


Day 3

Brand Hall of Fame Induction

The Brand Hall of Fame

Dedicated to honoring the architects of brands that have not only endured but thrived, making a significant mark on the industry.

Day 3

Brand Hall of Fame

The Brand Hall of Fame is a recognition of the brands who have not only endured but thrived, making a significant mark on our industry.
The induction ceremony takes place annually at The Gathering Summit. The awards ceremony and inaugural induction happened on Friday, October 25th at 7 pm. All Access pass holders have access to this prestigious moment in time.
Brand Hall of Fame
Tim Ellis holding a microphone and speaking on stage, wearing a black blazer and a t-shirt with a football player graphic.

In a calendar filled with industry events, The Gathering stands out. We make it a point to attend because it uniquely bridges the past, present, and future of branding. The Brand Hall of Fame is a testament to that commitment.

CMO
Tim Ellis
NFL