Build the future of your brand in three powerhouse days.
Join 1,800+ senior brand leaders for 4 stages, 65+ speakers, and 80+ sessions packed with strategy, connection, and career-shaping conversations.
Plan your experience: workshops, keynotes, and festival-style events that ignite ideas and build lasting connections.
1:00 - 5:00 PM
Panels & conversations across all four tracks
A casual, intimate open. The pre-game to the festival. Two stages running curated panels spanning all four tracks.
AFTERNOON
Workshops
Hands-on sessions alongside the panels, including a creativity workshop inspired by Disney.
EVENING
Brand Legends Dinner
(For Speakers & Pinnacle Pass Holders)
An exclusive dinner at the Banff Gondola ahead of the Welcome Party.
Supper Clubs
A series of intimate hosted dinners.
Welcome Party
From 8:00–11:00 PM onward, the full crowd comes together.
7:00 - 8:00 AM
Morning Wellness
Start mindful or sweaty. Movement and yoga, or a sweat session with one of our resident trainers. Trail running in development.
9:00 AM - 5:00 PM
Festival Sessions
The full program opens up. Three stages run all day.
Inner Sanctums
The smaller, deeper sessions that keep the room intimate at scale. Phone-Free.
EVENING
The Creator Party
The big social night. Entertainment, energy, and the full crowd together off-site.
Supper Clubs
A series of intimate hosted dinners.
Private Dinners & Events
Private dinners for associations, groups, and partners. Fuck Up Nights + Live Music.
7:00 - 8:00 AM
Movement Sessions
Morning movement returns for the early risers.
9:00 AM - 4:00 PM
Festival Sessions
The full program opens up. Three stages run all day.
Inner Sanctums
The smaller, deeper sessions that keep the room intimate at scale. Phone-Free.
AFTER 4PM
Cocktail Hour
Closing-day cocktails as the program winds down. Presenting partner and golf activations in development.
EVENING
The Gathering Awards Gala
The crescendo of the festival.
The Brand Hall of Fame
Honoring the architects of brands that have not only endured but thrived, making a significant mark on the industry.
Wednesday Panels
Relaxed, yet insightful panel and fireside sessions hosted on Wednesday. Ease into the Festival with casual (yet impactful) conversations in the company of peers.
Registration
Join us for our Welcome Reception at the heart of the Fairmont—the Rundle Lounge. This is your opportunity to mingle with other guests, enjoy spirits and libations, and kick off The Gathering in style.
The Gathering Festival
Enjoy two days of valuable stage content including keynotes, masterclasses and workshops at the Fairmont Conference Centre, featuring successful brand leaders sharing insights and case studies. Learn how to build a winning playbook to make a mark with your brand.
Inner Sanctums
Intimate, off-the-record conversations with some of the world’s biggest brand leaders where any question is welcome.
Supper Clubs
Unique and intimate experiences in settings that inspire openness, camaraderie and conversation.
Speed Networking
Non-stuffy networking to match with new business opportunities and create meaningful relationships over shared interests and passions.
Legends Dinner
Our most valued speakers and sponsors are invited for an exclusive and invite only dinner in the sky. Ascend the mountain by gondola to a breathtaking venue where you can connect, share insights, and enjoy a meal together above the majestic scenery of the Canadian Rockies.
The Gathering Awards Gala
Celebrate excellence at our awards gala featuring two prestigious programs—the Effie Awards and the Brand Hall of Fame. We’ll honour this year’s Effie Awards Canada winners, recognizing the most effective marketing campaigns that drove real business results, followed by the second annual Brand Hall of Fame induction, celebrating the brands that have made a significant mark on our industry.
The Brand Hall of Fame
Dedicated to honoring the architects of brands that have not only endured but thrived, making a significant mark on the industry.
For over 50 years, spanning 125+ markets, the Effie Awards have celebrated the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
EFFIE CANADA
In a calendar filled with industry events, The Gathering stands out. We make it a point to attend because it uniquely bridges the past, present, and future of branding. The Brand Hall of Fame is a testament to that commitment.
