Skip to main content
Cookie
We store cookies on your device to enhance site navigation, for analytics purposes, and to assist in marketing efforts. View our privacy policy for info.

2026 Tickets
Now on Sale.

Join the senior brand leaders, CMO's, and operators building what lasts.

October 21 - 23, 2026
Banff, Alberta, Canada
VIEW TICKET OPTIONS

Bring the
whole crew

Some rooms are too powerful to enter alone.
Save when you bring 4+
BUY GROUP PASSES

Still Deciding? Start Here.

The Gathering brochure covers everything you need to decide if this is the room for you. The experience. The programming. The community of bold brand leaders who keep coming back. Three days in Banff. One decision that changes a lot.

Fill out the form and we'll send it straight to you.

HubSpot Popup

Attend The Gathering 2026

Compare Passes to The Gathering

Pinnacle Pass

For executives who want unrestricted access to the full festival.

$8,799.00 USD

Regular Price: $8,999.00 USD

Includes VIP+ :

  • 3 nights on the Fairmont Gold Floor, with breakfast, snacks.
  • Priority seating & backstage lounge access
  • Invitation to Brand Legends Dinner & off-program moments
  • Concierge-level support
Secure your Pinnacle pass

All Access Pass

For operators focused on content and connections.

$1,899.00 USD

Regular Price: $2,099.00 USD

Includes:

  • Sessions Wednesday–Friday
  • 2 Inner Sanctum Sessions
  • Complimentary lunches (Thursday & Friday)
  • Lodging not included — Discount codes provided post-purchase.
Claim your All Access pass

VIP Pass

For senior leaders who want premium programming, priority entry, elevated experiences and hotels included.

$4,299.00 USD

[ Full Price - $4,699 USD ]

Includes:

  • Includes 3 nights at the Fairmont Banff Springs.
  • Full festival access
  • Priority sessions
  • VIP experiences
  • Inner Circle programming
Reserve your VIP seat in Banff

VIP Pass

For senior leaders who want premium programming, priority entry and hotels included.

$4,699.00 USD

Regular Price: $4,899.00 USD

Includes All Access+ :

  • 3 nights at the Fairmont Banff Springs.
  • Priority VIP Seating (all rooms)
  • 1 pass to The Gathering Awards Gala
  • VIP Email Concierge
Reserve your VIP seat
Offer Expires Sept. 4th

2 Day Pass

Two days of sessions, connections and shared experiences.

Includes:

  • Admission to conference sessions Thursday & Friday
  • Please note: inner sanctums, lunch, and the gala are not included in this pass.
Secure your 2 day pass

The Gathering Awards Gala

Celebrate excellence at our awards gala featuring two prestigious programs—the Effie Awards and the Brand Hall of Fame.

$250.00 USD

View the options
Loading checkout…

A Powerful Community of Builders, Creators & Culture-Shapers

Compare The Gathering 2026 Passes

Admission to conference sessions Thursday - Friday

Admission to Masterclass Panel Sessions - Wednesday

2 complimentary lunches (Thursday & Friday)

2 Inner Sanctum Sessions

1 Additional Inner Sanctum

3 nights accomodations at The Banff Springs Hotel

VIP Concierge Email Service

Priority VIP Seating for all stages

Priority access to Supper Clubs

1 Pass to The Gathering Awards Gala

Guaranteed Fairmont Gold Floor Room (Provided breakfast, snacks, executive lounge, bar service)

Limited Edition Merchandise (Swag Bags)

Behind the Screen Backstage Access & VIP Seating

Personal Concierge

Access to creator program events & parties

Pinnacle Dinner

Golden hour experience (Thursday)

Fast pass

Front of the line access

Transportation ( pickup & drop off from YYC

Pinnacle Pass

All-Access Pass

VIP Pass

Compare The Gathering 2026 Passes

Pinacle Pass

  • Admission to conference sessions Thursday - Friday
  • Admission to Masterclass Panel Sessions - Wednesday
  • 2 complimentary lunches (Thursday & Friday)
  • 2 Inner Sanctum Sessions
  • 3 nights accomodations at The Banff Springs Hotel
  • VIP Concierge Email Service
  • Priority VIP Seating for all stages
  • Priority access to Supper Clubs
  • 1 Pass to The Gathering Awards Gala
  • Guaranteed Fairmont Gold Floor Room (Providedbreakfast, snacks, executive lounge, bar service
  • Limited Edition Merchandise (Swag Bags)
  • Behind the Screen Backstage Access & VIP Seating
  • Personal Concierge
  • Access to creator program events & parties
  • Pinnacle Dinner
  • Golden hour experience (Thursday)
  • Fast pass
  • Front of the line access
  • Transportation ( pickup & drop off from YYC

All-Access Pass

  • Admission to conference sessions Thursday - Friday
  • Admission to Masterclass Panel Sessions - Wednesday
  • 2 complimentary lunches (Thursday & Friday)
  • 2 Inner Sanctum Sessions

VIP PASS

  • Admission to conference sessions Thursday - Friday
  • Admission to Masterclass Panel Sessions - Wednesday
  • 2 complimentary lunches (Thursday & Friday)
  • 2 Inner Sanctum Sessions
  • 3 nights accomodations at The Banff Springs Hotel
  • VIP Concierge Email Service
  • Priority VIP Seating for all stages
  • Priority access to Supper Clubs
  • 1 Pass to The Gathering Awards Gala

Want to Participate at The Gathering 2026?

Creator Pass

Designed for content creators
to document, collaborate, and create at The Gathering.

Media Pass

Press access to cover, capture,
and share the stories of The Gathering.

Student Pass

Discounted access for students to learn, connect,
and experience The Gathering.

Volunteer Pass

Be part of the team and
experience The Gathering from the inside.

What do I get out of attending?
More

Walk away with a clearer strategy, a stronger network, and the confidence to build brands that outlast campaigns.

Can I transfer my ticket?
More

Yes. Tickets are transferable — you can change the name on your pass if needed. Please notify us in advance so we can assist with the transfer process. Gatekeeper@thegatheringfestival.com.

What is the refund policy?
More

We understand that plans evolve. Most passes are fully transferable, and many of our attendees make The Gathering a professional development investment. If your timing shifts, reach out to us directly — we'll work with you to find the best path forward, including applying your investment toward a future experience. Email Gatekeeper@thegatheringfestival.com

Is lodging included with my ticket?
More
  • All Access Pass & Creator Passes: Lodging is not included. You’re welcome to book your own stay at The Fairmont Banff Springs — rooms are limited. https://book.passkey.com/event/51138129/owner/56367/home

    BANFF LODGING PROMO CODE 2026
    Promo Code: TGS2026
    Available Hotels


    Banff Hotels:
    Otter Hotel – 4★
    Hotel Canoe & Suites – 4★
    Moose Hotel & Suites – 4★
    Fox Hotel & Suites – 4★
    Caribou Lodge & Spa – 4★
    The Dorothy Motel – 3.5★
    Hidden Ridge Resort – 3.5★
    Tunnel Mountain Resort – 3.5★
    Rocky Mountain Resort – 3.5★
    Rundlestone Lodge – 3.5★

    Canmore Hotel:
    Pocaterra Inn & Waterslide – 3.5★

    How to Book
    By Phone:
    Call our Reservations Department at 1-800-563-8764

    Ask for The Gathering Attendee rate

    Online Booking: Hotels, Dining & Spas in Banff National Park | Banff Lodging Co.

    Available at the Banff and Canmore properties listed above
    Enter promo code (add code): TGS2026
    Select dates, your hotel and guestroom
    Complete your booking

    Rates Valid: October 16–26, 2026
    Complimentary services include:
    Parking, WIFI, Pool and fitness facilities where applicable, and all guests receive complimentary passes during their stay to ride ROAM - Home - Roam Transit (electric town shuttle) that runs every 30 minutes from multiple pick up locations, to and from Banff Springs hotel.
  • VIP & Pinnacle Passes: Lodging is included as part of your package, with reserved rooms at The Fairmont Banff Springs.
Do you offer non-profit rates?
More
  • Yes. We believe in the work that non-profit organizations do, and we want to make space for the right people in the room — regardless of budget constraints.

    Non-profit pricing is available on a case-by-case basis. Reach out to our team directly and we'll work with you to find something that makes sense.

    Call or Text Garrett (587)-227-7772

    📩
    community@thegatheringfestival.com
Can I expense this?
More

Yes — The Gathering is designed for professional development, strategic learning, and leadership growth. Many attendees expense their passes as a business development or team training cost. (This is general guidance — check with your finance team.)

Are meals included?
More

Some food experiences are included depending on the pass:

  • All Access Pass: Includes lunches on Thursday & Friday.
  • VIP & Pinnacle: Include additional curated experiences which may involve meals and exclusive dining moments or parties.
    (Exact meals may vary by pass — see details in the pass descriptions.)
What happens if I can’t attend?
More
  • You can transfer your ticket to someone else (see above).

  • You cannot receive a refund.

  • You may be eligible for a credit equal to your ticket value to use toward a future Gathering experience, valid for one year from the date issued

Still have a question? Visit our full FAQ or contact the team (gatekeeper@thegatheringfestival.com or Call or Text Garrett (587)-227-7772) — we’re happy to help you get ready for The Gathering 2026.

What are the event dates?
More
  • The programming runs from October 21st at 1:00 PM to October 23rd at 5:00PM. We highly reccomend you come a day early and leave a day late.


Skip to main content