October 21 - 24, 2026
2026 Tickets
Now on Sale.
Join the leaders, builders, and
operators building what lasts.
October 21 - 24, 2026
Banff, Alberta, Canada
VIEW TICKET OPTIONSoperators building what lasts.
October 21 - 24, 2026
Banff, Alberta, Canada
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Bring the
whole crew
Some rooms are too powerful to enter alone.
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Still Deciding? Start Here.
The Gathering brochure covers everything you need to decide if this is the room for you. The experience. The programming. The community of bold brand leaders who keep coming back. Three days in Banff. One decision that changes a lot.
Fill out the form and we'll send it straight to you.
Attend The Gathering 2026
Compare Passes to The GatheringPinnacle Pass
For executives who want unrestricted access to the full festival.
$8,599.00 USD
[ Full Price - $8,999 USD ]
Includes VIP+ :
- 3 nights on the Fairmont Gold Floor, with breakfast, snacks.
- Priority seating & backstage lounge access
- Invitation to Brand Legends Dinner & off-program moments
- Concierge-level support
VIP Pass
For senior leaders who want premium programming, priority entry, elevated experiences and hotels included.
$4,299.00 USD
[ Full Price - $4,699 USD ]
Includes:
- Includes 3 nights at the Fairmont Banff Springs.
- Full festival access
- Priority sessions
- VIP experiences
- Inner Circle programming
VIP Pass
For senior leaders who want premium programming, priority entry and hotels included.
$4,499.00 USD
[ Full Price - $4,899 USD ]
Includes All Access+ :
- 3 nights at the Fairmont Banff Springs.
- Priority VIP Seating (all rooms)
- 1 pass to The Gathering Awards Gala
- VIP Email Concierge
All Access Pass
For operators focused on content and connections.
$1,699.00 USD
[ Full Price - $2,099 USD ]
Includes:
- Sessions Wednesday–Friday
- 2 Inner Sanctum Sessions
- Complimentary lunches (Thursday & Friday)
- Lodging not included — Discount codes provided post-purchase.
Trusted by a community of brands building what’s next.
Compare The Gathering 2026 Passes
Admission to conference sessions Thursday - Friday
Admission to Masterclass Panel Sessions - Wednesday
2 complimentary lunches (Thursday & Friday)
2 Inner Sanctum Sessions
1 Additional Inner Sanctum
3 nights accomodations at The Banff Springs Hotel
VIP Concierge Email Service
Priority VIP Seating for all stages
Priority access to Supper Clubs
1 Pass to The Gathering Awards Gala
Guaranteed Fairmont Gold Floor Room (Provided breakfast, snacks, executive lounge, bar service)
Limited Edition Merchandise (Swag Bags)
Behind the Screen Backstage Access & VIP Seating
Personal Concierge
Access to creator program events & parties
Pinnacle Dinner
Golden hour experience (Thursday)
Fast pass
Front of the line access
Transportation ( pickup & drop off from YYC
Pinnacle Pass
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All-Access Pass
VIP Pass
Compare The Gathering 2026 Passes
Pinacle Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
- Guaranteed Fairmont Gold Floor Room (Providedbreakfast, snacks, executive lounge, bar service
- Limited Edition Merchandise (Swag Bags)
- Behind the Screen Backstage Access & VIP Seating
- Personal Concierge
- Access to creator program events & parties
- Pinnacle Dinner
- Golden hour experience (Thursday)
- Fast pass
- Front of the line access
- Transportation ( pickup & drop off from YYC
All-Access Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
VIP PASS
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
Want to Participate at The Gathering 2026?
What do I get out of attending?
Walk away with a clearer strategy, a stronger network, and the confidence to build brands that outlast campaigns.
Can I transfer my ticket?
Yes. Tickets are transferable — you can change the name on your pass if needed. Please notify us in advance so we can assist with the transfer process. Gatekeeper@thegatheringfestival.com
What is the refund policy?
We understand that plans evolve. Most passes are fully transferable, and many of our attendees make The Gathering a professional development investment. If your timing shifts, reach out to us directly — we'll work with you to find the best path forward, including applying your investment toward a future experience. Email Gatekeeper@thegatheringfestival.com
Is lodging included with my ticket?
- All Access Pass: Lodging is not included. You’re welcome to book your own stay at The Fairmont Banff Springs — rooms are limited. We will be releasing discounted Banff Lodging codes in the spring.
- VIP & Pinnacle Passes: Lodging is included as part of your package, with reserved rooms at The Fairmont Banff Springs.
Do you offer non-profit rates?
- Yes. We believe in the work that non-profit organizations do, and we want to make space for the right people in the room — regardless of budget constraints.
Non-profit pricing is available on a case-by-case basis. Reach out to our team directly and we'll work with you to find something that makes sense.
📩 community@thegatheringfestival.com
Can I expense this?
Yes — The Gathering is designed for professional development, strategic learning, and leadership growth. Many attendees expense their passes as a business development or team training cost. (This is general guidance — check with your finance team.)
Are meals included?
Some food experiences are included depending on the pass:
- All Access Pass: Includes lunches on Thursday & Friday.
- VIP & Pinnacle: Include additional curated experiences which may involve meals and exclusive dining moments or parties.
(Exact meals may vary by pass — see details in the pass descriptions.)
What happens if I can’t attend?
- You can transfer your ticket to someone else (see above).
- You cannot receive a refund.
- You may be eligible for a credit equal to your ticket value to use toward a future Gathering experience, valid for one year from the date issued
Still have a question? Visit our full FAQ or contact the team (gatekeeper@thegatheringfestival.com) — we’re happy to help you get ready for The Gathering 2026.