2026 Tickets
Now on Sale.
October 21 - 23, 2026
Banff, Alberta, Canada
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Still Deciding? Start Here.
The Gathering brochure covers everything you need to decide if this is the room for you. The experience. The programming. The community of bold brand leaders who keep coming back. Three days in Banff. One decision that changes a lot.
Fill out the form and we'll send it straight to you.
Attend The Gathering 2026
Pinnacle Pass
For executives who want unrestricted access to the full festival.
$8,799.00 USD
Regular Price: $8,999.00 USD
Includes VIP+ :
- 3 nights on the Fairmont Gold Floor, with breakfast, snacks.
- Priority seating & backstage lounge access
- Invitation to Brand Legends Dinner & off-program moments
- Concierge-level support
All Access Pass
For operators focused on content and connections.
$1,899.00 USD
Regular Price: $2,099.00 USD
Includes:
- Sessions Wednesday–Friday
- 2 Inner Sanctum Sessions
- Complimentary lunches (Thursday & Friday)
- Lodging not included — Discount codes provided post-purchase.
VIP Pass
For senior leaders who want premium programming, priority entry, elevated experiences and hotels included.
$4,299.00 USD
[ Full Price - $4,699 USD ]
Includes:
- Includes 3 nights at the Fairmont Banff Springs.
- Full festival access
- Priority sessions
- VIP experiences
- Inner Circle programming
VIP Pass
For senior leaders who want premium programming, priority entry and hotels included.
$4,699.00 USD
Regular Price: $4,899.00 USD
Includes All Access+ :
- 3 nights at the Fairmont Banff Springs.
- Priority VIP Seating (all rooms)
- 1 pass to The Gathering Awards Gala
- VIP Email Concierge
2 Day Pass
Two days of sessions, connections and shared experiences.
$999.00 USD
Includes:
- Admission to conference sessions Thursday & Friday
- Please note: inner sanctums, lunch, and the gala are not included in this pass.
The Gathering Awards Gala
Celebrate excellence at our awards gala featuring two prestigious programs—the Effie Awards and the Brand Hall of Fame.
$250.00 USD
Trusted by a community of brands building what’s next.




Compare The Gathering 2026 Passes
Admission to conference sessions Thursday - Friday
Admission to Masterclass Panel Sessions - Wednesday
2 complimentary lunches (Thursday & Friday)
2 Inner Sanctum Sessions
1 Additional Inner Sanctum
3 nights accomodations at The Banff Springs Hotel
VIP Concierge Email Service
Priority VIP Seating for all stages
Priority access to Supper Clubs
1 Pass to The Gathering Awards Gala
Guaranteed Fairmont Gold Floor Room (Provided breakfast, snacks, executive lounge, bar service)
Limited Edition Merchandise (Swag Bags)
Behind the Screen Backstage Access & VIP Seating
Personal Concierge
Access to creator program events & parties
Pinnacle Dinner
Golden hour experience (Thursday)
Fast pass
Front of the line access
Transportation ( pickup & drop off from YYC
Pinnacle Pass
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All-Access Pass
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VIP Pass
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Compare The Gathering 2026 Passes
Pinacle Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
- Guaranteed Fairmont Gold Floor Room (Providedbreakfast, snacks, executive lounge, bar service
- Limited Edition Merchandise (Swag Bags)
- Behind the Screen Backstage Access & VIP Seating
- Personal Concierge
- Access to creator program events & parties
- Pinnacle Dinner
- Golden hour experience (Thursday)
- Fast pass
- Front of the line access
- Transportation ( pickup & drop off from YYC
All-Access Pass
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
VIP PASS
- Admission to conference sessions Thursday - Friday
- Admission to Masterclass Panel Sessions - Wednesday
- 2 complimentary lunches (Thursday & Friday)
- 2 Inner Sanctum Sessions
- 3 nights accomodations at The Banff Springs Hotel
- VIP Concierge Email Service
- Priority VIP Seating for all stages
- Priority access to Supper Clubs
- 1 Pass to The Gathering Awards Gala
Want to Participate at The Gathering 2026?
What do I get out of attending?
Walk away with a clearer strategy, a stronger network, and the confidence to build brands that outlast campaigns.
Can I transfer my ticket?
Yes. Tickets are transferable — you can change the name on your pass if needed. Please notify us in advance so we can assist with the transfer process. Gatekeeper@thegatheringfestival.com.
What is the refund policy?
We understand that plans evolve. Most passes are fully transferable, and many of our attendees make The Gathering a professional development investment. If your timing shifts, reach out to us directly — we'll work with you to find the best path forward, including applying your investment toward a future experience. Email Gatekeeper@thegatheringfestival.com
Is lodging included with my ticket?
- All Access Pass & Creator Passes: Lodging is not included. You’re welcome to book your own stay at The Fairmont Banff Springs — rooms are limited. https://book.passkey.com/event/51138129/owner/56367/home
BANFF LODGING PROMO CODE 2026
Promo Code: TGS2026
Available Hotels
Banff Hotels:
Otter Hotel – 4★
Hotel Canoe & Suites – 4★
Moose Hotel & Suites – 4★
Fox Hotel & Suites – 4★
Caribou Lodge & Spa – 4★
The Dorothy Motel – 3.5★
Hidden Ridge Resort – 3.5★
Tunnel Mountain Resort – 3.5★
Rocky Mountain Resort – 3.5★
Rundlestone Lodge – 3.5★
Canmore Hotel:
Pocaterra Inn & Waterslide – 3.5★
How to Book
By Phone: Call our Reservations Department at 1-800-563-8764
Ask for The Gathering Attendee rate
Online Booking: Hotels, Dining & Spas in Banff National Park | Banff Lodging Co.
Available at the Banff and Canmore properties listed above
Enter promo code (add code): TGS2026
Select dates, your hotel and guestroom
Complete your booking
Rates Valid: October 16–26, 2026
Complimentary services include: Parking, WIFI, Pool and fitness facilities where applicable, and all guests receive complimentary passes during their stay to ride ROAM - Home - Roam Transit (electric town shuttle) that runs every 30 minutes from multiple pick up locations, to and from Banff Springs hotel. - VIP & Pinnacle Passes: Lodging is included as part of your package, with reserved rooms at The Fairmont Banff Springs.
Do you offer non-profit rates?
- Yes. We believe in the work that non-profit organizations do, and we want to make space for the right people in the room — regardless of budget constraints.
Non-profit pricing is available on a case-by-case basis. Reach out to our team directly and we'll work with you to find something that makes sense.
Call or Text Garrett (587)-227-7772
📩 community@thegatheringfestival.com
Can I expense this?
Yes — The Gathering is designed for professional development, strategic learning, and leadership growth. Many attendees expense their passes as a business development or team training cost. (This is general guidance — check with your finance team.)
Are meals included?
Some food experiences are included depending on the pass:
- All Access Pass: Includes lunches on Thursday & Friday.
- VIP & Pinnacle: Include additional curated experiences which may involve meals and exclusive dining moments or parties.
(Exact meals may vary by pass — see details in the pass descriptions.)
What happens if I can’t attend?
- You can transfer your ticket to someone else (see above).
- You cannot receive a refund.
- You may be eligible for a credit equal to your ticket value to use toward a future Gathering experience, valid for one year from the date issued
Still have a question? Visit our full FAQ or contact the team (gatekeeper@thegatheringfestival.com or Call or Text Garrett (587)-227-7772) — we’re happy to help you get ready for The Gathering 2026.
What are the event dates?
- The programming runs from October 21st at 1:00 PM to October 23rd at 5:00PM. We highly reccomend you come a day early and leave a day late.