Three days in Banff. One question: What are you building to last?
Join 1,800+ senior brand leaders for 4 stages, 65+ speakers, and 80+ sessions packed with strategy, connection, and career-shaping conversations.
Plan your experience: workshops, keynotes, and festival-style events that ignite ideas and build lasting connections.
The Festival Agenda · Banff, AB
Three days in Banff. Wednesday to Friday, October 6–8, 2027.
Get ticketsLead the way.
The ‘Pre-Game’ Day
12:00 – 5:00 PM
A casual, intimate open. The pre-game to the festival. Two stages running curated panels spanning all four tracks.
Afternoon
Hands-on sessions alongside the panels, including a creativity workshop inspired by Walt Disney Animations.
Evening
(Exclusive Invite Only) An exclusive dinner at the Banff Gondola ahead of the Welcome Party.
A series of intimate hosted dinners.
From 8:00–11:00 PM onward, the full crowd comes together.
7:00 – 8:00 AM
Start mindful or sweaty. Movement and yoga, or a sweat session with one of our resident trainers. Breakfast Run Club.
9:00 AM – 5:00 PM
The full program opens up. Three stages run all day.
The smaller, deeper sessions that keep the room intimate at scale. Phone-Free.
Evening
The big social night. Entertainment, energy, and the full crowd together off-site.
A series of intimate hosted dinners.
Private dinners for associations, groups, and partners. Fuck Up Nights + The Gathering Music Fest.
7:00 – 8:00 AM
Morning movement returns for the early risers.
9:00 AM – 4:00 PM
The full program opens up. Three stages run all day.
The smaller, deeper sessions that keep the room intimate at scale. Phone-Free.
After 4 PM
Closing-day cocktails as the program winds down. Presenting partner and golf activations in development.
Evening
The crescendo of the festival.
Honoring the architects of brands that have not only endured but thrived, making a significant mark on the industry.
Wednesday Panels
Relaxed, yet insightful panel and fireside sessions hosted on Wednesday. Ease into the Festival with casual (yet impactful) conversations in the company of peers.
Registration
Join us for our Welcome Reception at the heart of the Fairmont—the Rundle Lounge. This is your opportunity to mingle with other guests, enjoy spirits and libations, and kick off The Gathering in style.
The Gathering Festival
Enjoy two days of valuable stage content including keynotes, masterclasses and workshops at the Fairmont Conference Centre, featuring successful brand leaders sharing insights and case studies. Leave knowing how to make what you started last.
Inner Sanctums
Intimate, off-the-record conversations with some of the world’s biggest brand leaders where any question is welcome.
Supper Clubs
Unique and intimate experiences in settings that inspire openness, camaraderie and conversation.
Curated Intros
Low-key, curated intros that put the right people in the same room, matched on shared interests and passions.
Legends Dinner
Our most valued speakers and sponsors are invited for an exclusive and invite only dinner in the sky. Ascend the mountain by gondola to a breathtaking venue where you can connect, share insights, and enjoy a meal together above the majestic scenery of the Canadian Rockies.
The Gathering Awards Gala
Celebrate excellence at our awards gala featuring two prestigious programs—the Effie Awards and the Brand Hall of Fame. We’ll honour this year’s Effie Awards Canada winners, recognizing the most effective marketing campaigns that drove real business results, followed by the second annual Brand Hall of Fame induction, celebrating the brands that have made a significant mark on our industry.
The Brand Hall of Fame
Dedicated to honoring the architects of brands that have not only endured but thrived, making a significant mark on the industry.
Lead the Way · October 6–8, 2027
Three days, four tracks, no competing dinners. All-Access is $799 USD right now, over 70% off the $2,899 full price.
For over 50 years, spanning 125+ markets, the Effie Awards have celebrated the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
EFFIE CANADA
In a calendar filled with industry events, The Gathering stands out. We make it a point to attend because it uniquely bridges the past, present, and future of branding. The Brand Hall of Fame is a testament to that commitment.
Lead the Way · The Gathering 2027
You started it. Now make it last. October 6–8, 2027 · Fairmont Banff Springs, Banff.
Brand Legacy
Every brand that lasts was built by someone who stayed.
Brand Excellence
Excellence is what you still do on the hardest day.
Brand Leadership
Hold the direction. Keep your people. Make the hard call.
Culture Shifts
Culture keeps moving. Know what changes and what never should.