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October 21 - 23, 2026
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Lead the Way · The Gathering 2027

What are you building to last?

You started it. Now make it last. October 6–8, 2027 · Fairmont Banff Springs, Banff.

Brand Legacy

Every brand that lasts was built by someone who stayed.

Brand Excellence

Excellence is what you still do on the hardest day.

Brand Leadership

Hold the direction. Keep your people. Make the hard call.

Culture Shifts

Culture keeps moving. Know what changes and what never should.

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Explore partnership opportunities and boost your brand’s visibility at our premier event.
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Banff, AB · Oct 6–8, 2027
352d00h00m00s